Going beyond “skin” deep

Elit Consulting is in the business of extending brands across borders. Specializing in the cosmetics and beauty sectors, we leverage our experience, knowledge and connections in the European and Asian markets to help our clients introduce, transition and advance their brands and business within and between these two unique and vibrant markets and beyond.

With our European background and in-depth Asian business expertise, we can help you capitalize on business opportunities by providing you the insights and essentials to understand and operate successfully in the markets you wish to enter.

Elit Consulting is strategically located in Singapore, a top Asian regional financial and trade hub, as well as central geographical gateway to ASEAN and Asia. With Singapore’s extensive trade network and unparalleled connectivity, you can reach your target markets of choice efficiently and effectively.

Going beyond “skin” deep

Elit Consulting is in the business of extending brands across borders. Specializing in the cosmetics and beauty sectors, we leverage our experience, knowledge and connections in the European and Asian markets to help our clients introduce, transition and advance their brands and business within and between these two unique and vibrant markets and beyond.

With our European background and in-depth Asian business expertise, we can help you capitalize on business opportunities by providing you the insights and essentials to understand and operate successfully in the markets you wish to enter.

Elit Consulting is strategically located in Singapore, a top Asian regional financial and trade hub, as well as central geographical gateway to ASEAN and Asia. With Singapore’s extensive trade network and unparalleled connectivity, you can reach your target markets of choice efficiently and effectively.

Domenico Balassi


Founder and Chief Advisor, Elit Consulting


Domenico has over 30 years of international sales management experience and expertise, notably in premium cosmetics & skincare and personal care industry in Europe and Asia.

Taking brands to their full potential

Domenico was part of the team that was instrumental in converting then-emerging Italian brand Collistar, into a top national brand in a short span of 5 years. Their work raised the brand’s revenue by 600%, making Collistar, at the time, one of Italy’s success stories in Europe.

As part of the team of leading multi-national cosmetics and skincare conglomerate, the L’Oréal Group, Domenico was appointed to relaunch the luxury brand, Lancôme. Specially recruited by Lancôme for his strong connection with Italian dealers, Domenico worked with the team to develop and roll-out the rebranding effort. Ultimately, the team succeeded in cementing a foundation of awareness and trust in the brand amongst an influential network of dealers in the beauty business sphere.


Connecting people to possibilities

Domenico’s career journey has solidified his understanding of the cosmetic industry, on both a local and global scale. Having nurtured a strong network of professional contacts, today Domenico and his team of consultants, located in Singapore and Milan, support companies in the beauty business and across different segments of industry, to further their business goals between Asia and Europe.


A total approach with a personal touch

With a background in electronic engineering, his wide-ranging expertise extends beyond sales management, export analysis and retail network management. He deals with customers and distributors, providing total support in trading, marketing and distribution of clients’ products. 

From advisory on product regulatory requirements, to market and competitive analyses, feasibility studies, pricing strategies and more, Domenico has helped his clients to expand their businesses with new products, grow new markets and gain key insights through strategic solutions.

Taking brands to their full potential

Domenico was part of the team that was instrumental in converting then-emerging Italian brand Collistar, into a top national brand in a short span of 5 years. Their work raised the brand’s revenue by 600%, making Collistar, at the time, one of Italy’s success stories in Europe.

As part of the team of leading multi-national cosmetics and skincare conglomerate, the L’Oréal Group, Domenico was appointed to relaunch the luxury brand, Lancôme. Specially recruited by Lancôme for his strong connection with Italian dealers, Domenico worked with the team to develop and roll-out the rebranding effort. Ultimately, the team succeeded in cementing a foundation of awareness and trust in the brand amongst an influential network of dealers in the beauty business sphere.


Connecting people to possibilities

Domenico’s career journey has solidified his understanding of the cosmetic industry, on both a local and global scale. Having nurtured a strong network of professional contacts, today Domenico and his team of consultants, located in Singapore and Milan, support companies in the beauty business and across different segments of industry, to further their business goals between Asia and Europe.


A total approach with a personal touch

With a background in electronic engineering, his wide-ranging expertise extends beyond sales management, export analysis and retail network management. He deals with customers and distributors, providing total support in trading, marketing and distribution of clients’ products. 

From advisory on product regulatory requirements, to market and competitive analyses, feasibility studies, pricing strategies and more, Domenico has helped his clients to expand their businesses with new products, grow new markets and gain key insights through strategic solutions.

parallax background

52% of the world’s skin care sales is generated in Asia

According to reports from Euromonitor, Asia is the indisputable worldwide leader in beauty and skincare business today. And the market is growing.
  • Case 1Gerard’s

    Home-grown Italian spa and beauty products brand builds new inroads into Asia
  • Case 2DTB Distribution

    From local beauty retail chain to exclusive distributor of premium European brands
  • Case 3Maj Italy

    Small Italian pharmacy chain, gains an enduring beauty edge
  • Case 4Ganlife

    A new way to detox your brain

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Please, contact us now. We will answer you as soon as possibile.
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