MARKET RESEARCH

In the crowded, complex and dynamic industry of cosmetics, skincare and personal care, many decisions have to be made surrounding the target markets whether the plan is to enter a new market, introduce a product or grow the business.

Elit Consulting provides market research studies with strategic methodologies aimed at capturing meaningful and timely data, to help clients make the best-informed decisions on everything, from market readiness to pricing, product features, promotions, distribution and more.

MARKET RESEARCH

In the crowded, complex and dynamic industry of cosmetics, skincare and personal care, many decisions have to be made surrounding the target markets whether the plan is to enter a new market, introduce a product or grow the business.

Elit Consulting provides market research studies with strategic methodologies aimed at capturing meaningful and timely data, to help clients make the best-informed decisions on everything, from market readiness to pricing, product features, promotions, distribution and more.

MARKET READINESS ASSESSMENT

‘Is our product relevant to this new market?’

‘Is our pricing strategy country specific and befitting the existing competitive landscape?’

In the EU and Asia, the standards and preferences for beauty products are as complex and diverse as the regions’ cultures and languages. Elit Consulting can provide thorough, meticulous and multifaceted market readiness assessments with an understanding of the nuances of each marketplace, enhancing the chances of success before a product is brought to market.

MARKET READINESS ASSESSMENT

‘Is our product relevant to this new market?’

‘Is our pricing strategy country specific and befitting the existing competitive landscape?’

In the EU and Asia, the standards and preferences for beauty products are as complex and diverse as the regions’ cultures and languages. Elit Consulting can provide thorough, meticulous and multifaceted market readiness assessments with an understanding of the nuances of each marketplace, enhancing the chances of success before a product is brought to market.

MARKET ENTRY STRATEGY

To land and expand in a new market smoothly and successfully, timing is crucial but it’s not everything. Elit Consulting can help you develop and deliver a mutually agreed and highly detailed go-to-market plan, with a clear understanding of your goals and requirement.

If you already have a plan, we can help you review it and determine an effective next move, to develop a successful network and presence. From getting you in touch with local distributors and partners, to recommend the best promotional events and stages for your product launchpad, we will help you tighten the blueprint for your big move.

MARKETING & MERCHANDISING

You’ve entered the market. Now, how do you ensure your brand stays top-of-mind with the momentum of your launch? How do you ensure it remains visible?

We support our clients in their merchandising, ensuring that brands and products are accurately represented and aligned with agreed requirements and brand philosophy. Elit Consulting services, also extend to conceptualizing, executing trade marketing and point of sale activities, to sustain engagement with distributors and consumers.

MARKETING & MERCHANDISING

You’ve entered the market. Now, how do you ensure your brand stays top-of-mind with the momentum of your launch? How do you ensure it remains visible?

We support our clients in their merchandising, ensuring that brands and products are accurately represented and aligned with agreed requirements and brand philosophy. Elit Consulting services, also extend to conceptualizing, executing trade marketing and point of sale activities, to sustain engagement with distributors and consumers.

REGULATION AND COMPLIANCE

Elit Consulting provides support to register cosmetic products in the EU and in Singapore, for European brands. Represented in the panel of IPI Tech Expert Singapore as Personal Care expert, Elit Consulting can help you review and register your cosmetics products in the EU, ensuring product and formulation compliance, review technical documents, verify product labels and more.

For product registration in Singapore, with the Health Science Authority (HSA), we have the expertise to advise you on the registration of your products, walk you through the entire process and help you monitor the status of your applications.

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